Genesis is preparing to unveil its new flagship SUV this month, and the brand has now confirmed one of the vehicle’s most talked-about design elements will make it to production. Peter Kronschnabl, Genesis Europe’s Managing Director and a 30-year veteran of BMW before joining Hyundai Motor Group’s luxury brand in 2025, told Car Magazine that the electric GV90 will keep its rear-hinged “coach doors” — the same rear-opening arrangement used on the Rolls-Royce Cullinan and Ferrari Purosangue.
It’s a notable confirmation because the feature has been uncertain for months. Spy shots and prototype sightings throughout early 2026 suggested Genesis was developing the doors, but earlier reports also indicated the company might simplify the design to control costs before the car reached showrooms. Kronschnabl’s comments settle that question: outside of Rolls-Royce, Genesis says it will be the only brand offering the layout, and the company is positioning it as a key differentiator in a segment increasingly crowded with electric luxury SUVs.
What Else We Know About the GV90
The GV90 will sit above both the GV80 SUV and the G90 sedan, making it Genesis’s new range-topping model. It builds directly on the design language previewed by the Neolun concept, which the brand unveiled in 2024, and is expected to be built on Hyundai Motor Group’s next-generation electric architecture. Genesis has not yet published official specifications, but reporting based on prototype sightings and patent filings points to an 800-volt electrical architecture, a dual-motor setup, and a battery in the range of 100 kWh or more — figures that remain unconfirmed pending the official reveal.
Interior leaks have pointed to a four-seat, executive-style rear cabin with premium heated flooring, continuing the lounge-like theme first shown on the Neolun concept. Because the coach-door layout removes the need for a central B-pillar on some configurations, Genesis has reportedly developed a specialized multi-layer sealing system to maintain structural rigidity and weatherproofing without that support — an engineering challenge that has contributed to the model’s repeated development delays.
Why Genesis Is Betting on Ultra-Luxury
Kronschnabl described the GV90 as a chance to “show what the brand can do when it comes to luxury,” calling it “another dimension of premium” for Genesis. That framing matters because the GV90 isn’t just a bigger SUV — it’s Genesis’s attempt to compete directly with the segment currently dominated by Rolls-Royce, Bentley, and top-tier Mercedes-Maybach models, rather than simply moving upmarket within its own existing lineup.
The GV90’s path to market hasn’t been smooth. The vehicle was originally targeted for production by the end of 2025, with sales expected in early 2026, but delays pushed the timeline back multiple times, partly attributed to unresolved engineering challenges and a leadership reshuffle within Hyundai Motor Group’s R&D division. With Genesis now confirming the car’s signature feature ahead of its scheduled August reveal, the brand appears to be in the final stretch before the GV90 finally reaches customers.
What This Means for the Luxury EV Market
If Genesis follows through on the coach-door design at scale, it would be a meaningful statement in a segment where electric SUVs have generally competed on range, screen size, and acceleration numbers rather than genuinely rare engineering features. For buyers shopping six-figure luxury SUVs, the GV90 offers something most rivals in its price range can’t: a design cue previously reserved for cars costing two to three times as much.
