Maserati is making one of its boldest moves yet in the luxury electric car market. The Italian automaker has significantly reduced the prices of its 2027 GranTurismo Folgore and GranCabrio Folgore, bringing both electric performance models closer to a wider group of premium buyers.
According to Car and Driver, the 2027 Maserati GranTurismo Folgore now starts at $141,995, compared with $199,690 for the previous model year. The convertible GranCabrio Folgore now starts at $152,195, down from $208,590. That means both models are receiving price cuts of more than $57,000.
A major shift for Maserati’s electric strategy
The Folgore name represents Maserati’s electric performance identity. These cars are not designed as basic EVs. They are luxury grand tourers with strong performance, premium interiors and the character expected from the Maserati brand.
Even with the lower prices, the 2027 Folgore models remain powerful. Car and Driver reports that both models continue to offer a tri-motor electric setup with high-performance output. The range has also improved slightly, moving to more than 250 miles, compared with 242 miles for the previous version.
That improvement matters because range is still one of the most important factors for EV buyers, especially in the luxury segment. Buyers spending six figures on an electric car expect performance, comfort and daily usability.
Why Maserati may be lowering prices
The price reduction also comes at an important moment for Maserati. Reuters reports that the brand is preparing for a strategic reset under Stellantis, its parent company. Maserati has faced pressure after weak shipments and financial losses, making its next product decisions especially important.
Lower pricing could help Maserati compete more directly with electric and hybrid luxury rivals. In the premium EV market, buyers now have more options than ever, including models from Porsche, Mercedes-Benz, BMW, Lucid and Tesla.
For Maserati, lowering the price of the Folgore lineup may be a way to attract more attention without changing the identity of the car. Instead of moving downmarket, the brand is making its electric grand tourers more realistic for buyers already shopping in the luxury segment.
Updated models are part of a bigger refresh
Maserati is also refreshing several models in its lineup. Reuters notes that updated versions of the GranTurismo, GranCabrio and Grecale are part of the brand’s wider plan ahead of a new strategy presentation.
That means the Folgore price cuts are not an isolated move. They appear to be part of a broader effort to make Maserati more competitive, modern and relevant in a market where luxury buyers are becoming more selective.
What this means for buyers
For buyers, the biggest takeaway is simple: Maserati’s electric performance cars are now much less expensive than before. They are still premium products, but the new pricing makes them easier to compare with rival luxury EVs.
The GranTurismo Folgore may appeal to drivers who want a stylish electric coupe with Italian design. The GranCabrio Folgore, meanwhile, offers a rare combination: open-top driving and fully electric performance.
